Fresh Dairy activates supermarket to boost nutrition education

By Drake Nyamugabwa

With the prevalence of malnutrition in children under 5 years of age persistently high,  Fresh Dairy has for the last two weeks  held supermarket activations across Kampala, aimed at educating children and parents on nutrition with an inclination towards encouraging the consumption of 1-Yoghurt-a-Day as a healthy and nutritious snack.

Oliver Mary, Marketing Director Fresh Dairy said; “One of our key priority areas at Fresh Dairy is Health and Nutrition, adding that they do this through Promoting healthy nutrition through educational programs and services for both parents and healthcare professionals, Establishing common goals to measure improvement in dietary habits and improvement of short and long term health and Investing in scientific research in the field of nutrition, among others.

Oliver Mary further said; they have reached out to over 280,000 learners across 350 schools on the need for a balanced diet, while communicating the importance of having dairy products as part of a healthy lifestyle. “We realize that Yoghurt being one of the products we produce is a signature of a healthy diet and lifestyle for children” he added.

The activations have also been combined with rewards, where by any customer that buys Fresh Dairy Yoghurt, gets a free one of the same size.

This is in addition to an on-going schools program which started on 2nd July 2017 and is scheduled to run till 3rd Term and has been held in 350 primary schools, in Kampala, Mukono and Entebbe, with an aim of educating on nutrition.

Fresh Dairy is running an intervention school’s program that uses entertainment in form of an engaging show, theatre, song and dance to educate children on nutrition and the benefits of consuming 1-Yoghurt-a-Day.

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