By Drake Nyamugabwa
This year, the World Tourism Day will be held in Kalangala District (Ssese Islands). This will be preceded by a week of events starting on 17th September in Kampala; with sports activities and tourism forums in Kampala and climaxing with the official World Tourism Day celebrations on Wednesday 27th September at the Golf Course, Lutoboka Bay in Ssese.
Stephen Asiimwe, the CEO Uganda Tourism Board (UTB) says tourism brought in over USD 1.4 billion in 2016/2017, an increase of over USD100 million from the previous financial year. Employment in the sector is still one of the fastest with over one million working in tourism related businesses.
Asiimwe adds that; sustained funding and support that Government is investing in the sector, benefits businesses and individuals in Uganda can to grow.
“This year’s theme is on “sustainability—in all areas and as the destination marketing agency, we believe the investments over the years are the reason we have seen a rise in the amount of money brought in by the tourism industry,” he added. He adds that support for domestic tourism will continue to grow to stimulate local travel.
“One of our strategies is to support low cost, high impact partners. Take the #UGin21 Days initiative. While funding a private initiative like that would be expensive, working with other private and public businesses makes it happen,” Asiimwe further said.