By Drake Nyamugabwa
Through the “Innovation Series” initiative, Brainchild Burson-Marsteller (BBM); an award winner of public relations agency, with partners are to hold new thought leadership events on business innovations in Kampala worth Ush.400 Million. The event is aimed at stimulating innovation in business and service delivery; to match global standards. The inaugural brainchild; Burson-Marsteller Innovation Series is slated for 13th September 2017, at Hotel Africana in Kampala and will focus on innovation in product packaging, under the theme: “Packaging Products for the 21st Century Consumer” . The event is supported by partners; like Centenary Bank, Vacker Company, Easy Ticket, an online and mobile ticketing solutions provider and Riley Media among others.
The Business Unit Head of Public Relations, of Brainchild Burson-Marsteller, Walter Wafula, says that the multi-faceted, interactive events seeks to bridge the current innovation gap in the business community; to allow business owners invent new solutions to their challenges. He added that; the events will bring together business leaders, managers, policy makers, government technocrats and the media under one roof, to discuss and demonstrate innovation in business, to drive strategic growth of businesses and the economy. “Through the Innovation Series, brainchild Burson-Marsteller and partners seek to bridge the current innovation gap in the country; by inspiring business owners to invent and seek new solutions to their challenges and those of their consumers,” said Wafula,
The Director, EasyTicket Limited, John Masembe, says they are excited to join BBM in organising the event and that they will make sure customers access tickets simply. “We are excited to be the tickets solutions provider for the Innovation Series, by Brainchild Burson-Marsteller. We commit to ensure that every participant accesses his or her ticket by simply dialling *210# and entering the code 08783,” he said. Brainchild Burson-Marsteller is a specialist agency offering integrated Public Relations, Digital & Experiential Marketing. Brainchild Burson-Marsteller is wholly-owned by fireworks Group.