Sadolin rebrands to Plascom Paints

By Drake Nyamugabwa

After the acquisition of Sadolin Paints Uganda Limited by Kansai Plascon Africa Limited; a subsidiary of Japan based Kansai Paint Company, the Sadolin brand has been re-branded to become Plascom Paints.

Chris Nugent, the Managing Director of Kansai Plascom Uganda, while speaking at the rebrand occasion at Serena Hotel last Friday, says that the company has embarked on a training program for painters on the basic skills in customers handling, which he say will train up to 7,000 painters. He added that; the brand is strong in the region with awards for the brands reputation on quality.

Nugent adds that; the company’s products and services will remain the same. “It is only the name that is changing,” “Staff, products, price, the logo looks the same.” he said.

The President, Kansai Plascom Limited East Africa, Gary Vandemore, says that the company is focusing on increasing new brands to satisfy customers in the Uganda market, targeting health issues like paints that will repel and kill mosquitoes and jiggers among others

The Head of Economic Cooperation at the Japanese Embassy, Dr. Kano Shan, while officiating at the rebrand occasion, applauded Kansai Plascom Company; saying that this is attributed to the rapid growth which he says will create demand for the products. He mentioned that Japan bilateral ties in Uganda have been seen for many years past.

“Japan’s effort for developing skill in vocational training in Uganda is visible since 1968, through Japan International Cooperation Agency {JAICA}, with Nakawa Vocational Training Centre as an example” he said. Wim Bramer, the Managing Director of Kansai Plascon East Africa based in Nairobi- Kenya, during an interview with media recently; said that they embraced the acquisition because of the company’s good brand in Uganda; in addition to their long term plan to expand their investments in East Africa and the rest of Africa. He also said that Uganda’s construction sector would grow much stronger than it is today, as the middle class number increases. This, he said, would lead to increased demand for construction materials including paint.

“I am happy to announce that we bought Sadolin which has excellent staff,” he said, “We will bring in new technology to add value to the company,” Bramer said.

The re branding of Sadolin one of the country’s leading paints with over 60 percent market share in Uganda follows a deal that was signed early this year. where Kansai Plascom Limited took  100 per cent shares in the Sadolin company,  in a deal worth $87.5 million (about shs 313.68 billion.)

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